A scarce 1949 "Bottoms Up...Guide To Pleasant Drinking" by Leonard Wolf & Associates. This rare and magical vintage mixology book features a tan hardcover with the words "Bottoms Up..." in large red and blue graphics and contains recipes that all use the products for sale at Town and Country Liquors, Inc., with the company's full contact information conveniently printed at the bottom of most pages. Jauntily illustrated throughout with little vignettes in early mid-century modern style. Based on the address of the company, Town & Country Liquors was located just a couple miles from the Long Island setting of THE GREAT GATSBY (a fictionalized version of King's Point). A clever bit of advertising, using the exuberance typically seen in cocktail books to push sales more directly, conceived and executed by a New York City advertising firm about a decade before the Mad Men era.
Publisher: LEONARD WOLF & ASSOC INC, NY, NY
Publication Date: 1949
Condition: Good vintage condition overall but with noticeable signs of age. All pages are in tact and the binding is tight. Here's a full summary:
1) There's mild discoloration in a few areas to the exterior of the book
2) There's mild yellow to the interior pages (that papers gets over the course of decades)
The binding is tight/secure. All interior pages are in good shape overall and crisp. In short, this vintage book is in good vintage condition but does show noticeable signs of age, mostly to the exterior hardcover. Truly a magical mixology guide.
Book measures 7 1/4"x 5" x approx 1/4" in thickness (please note, this is a very slender/thin book).
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