Vintage Barware and Mid Century Glassware Specialists

1949 Bottoms Up Guide To Pleasant Drinking by Leonard Wolf

Regular price $145.60

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1949 "Bottoms Up...Guide To Pleasant Drinking" by Leonard Wolf & Associates. This rare and magical vintage mixology book features a tan hardcover with the words "Bottoms Up..." in large red and blue graphics and contains recipes that all use the products for sale at Town and Country Liquors, Inc., with the company's full contact information conveniently printed at the bottom of most pages. Jauntily illustrated throughout with little vignettes in early mid-century modern style. Based on the address of the company, Town & Country Liquors was located just a couple miles from the Long Island setting of THE GREAT GATSBY (a fictionalized version of King's Point). A clever bit of advertising, using the exuberance typically seen in cocktail books to push sales more directly, conceived and executed by a New York City advertising firm about a decade before the Mad Men era. These books were often stamped with a specific liquor company's location: this book is stamped "Broadway Liquor Corp, 2780 Broadway 107th St, New York"


Publication Date: 1949

Condition: Excellent vintage condition. The binding is tight. The interior pages are crisp. The hardcover is in great shape. Truly a magical mixology guide.

Book measures 7 1/4"x 5" x approx 1/4" in thickness (please note, this is a very slender/thin book).

**On shipping: We take our packaging very seriously and carefully wrap all pieces well to ensure safe delivery. If you buy multiple pieces/sets, we will combine shipping if possible (glassware sets typically ship in their own box to ensure safe arrival) and will reimburse you for any shipping overages.

****Important to note pre-purchase: Buyers, please examine all photos carefully as we cannot accept returns due to the fragile nature (the possibility of breakage when being shipped back) of our vintage/antique pieces. Our items are true vintage pieces that might have manufacturers flaws, flaws from age, or imperfections in general from being vintage. We try to explain the condition/description in an accurate and thorough manner but we ask that you please examine all photos carefully and ask all questions before purchasing an item as we are unable to accept returns due to the risk of breakage/damage.